Jun 29 2017 : The Times of India (Chennai)
Sainsbury's warns PIO against naming store Singhsbury's
An Indian-origin shopkeeper in the UK was threatened with legal action by top supermarket chain Sainsbury's for naming his store `Singhsbury's', prompting the quickwitted businessman to change the name to `Morrisinghs' -a similar sounding name to another retail chain Morrisons.Jel Singh Nagra, 42, changed the name of his convenience store in West Allotment, North Tyneside, after Sainsbury's said its original name, Singhsbury's, was too similar to its own branding. Sainsbury's threatened legal action against Nagra unless he took down the original sign outside his shop. So, he renamed it `Morrisinghs'. The move paid off with supermarket chain Morrisons backing the re-naming. A spokesman for Morrisons told the BBC that the retail giant was happy for him to keep the name.