Snapdeal and Myntra offers on Good Friday: Issuing an (sic) statement, the e-tailer said: “We regret the tag line used. It is an error on our part”. “We extend our sincere apologies to all whose feelings we may have hurt inadvertently. We will work to ensure that something like this never happens again,” said a Snapdeal spokes person. To cash in on the extended weekends due to Holi and Good Friday, Snapdeal had sent promotional e-mails to its customers with a subject line “It’s a really really good Friday|Flat 40% Off”. Another retailer Myntra also reportedly run a similar promotional campaign offering steep discounts ranging from 50 per cent to 80 per cent to its buyers on the day. Despite several efforts, Myntra company officials could not be reached for comments. However, a section of people (Christians) felt offended to this as Good Friday is not a day of celebration.
It (the objection of Christians) started with Goa: “I was appalled when I got the app notification from Myntra,” said Fernando Monte Da Silva, a journalist from Panjim in Goa. “I was shocked at the ignorance and insensitivity on display.” Silva said the prefix “Good” often misleads people into thinking it is a day for celebration. There are several theories surrounding the etymology of Good Friday, one of them being that the day is “good” because Christ showed his love for mankind by dying for their sins. However, Silva said this confusion could not be used an excuse in the case. “I had a professor who wished me for Good Friday, but that is an honest mistake,” said Silva. “In a company as big as Myntra, I would assume that there would be levels of scrutiny before such content is (are) put out. Ignorance is one thing, but when you’re using it as a promo to generate revenue, that’s just taking it a tad too far.” Silva shared a screenshot of the alert on his Facebook page and triggered a debate over whether sheer ignorance was at play or whether the content writers had pushed the boundaries of creativity. Thus, this news was also created out of Twitter only!