http://www.nst.com.my/news/2016/03/134710/astro-sets-guinness-world-record-thaipusam-coverage
Astro sets Guinness World Record with Thaipusam coverage BY THARANYA ARUMUGAM - 23 MARCH 2016 @ 11:21 PM
KUALA LUMPUR:
Astro Malaysia Holdings Bhd (better known as Astro) has successfully set the Guinness World Record for the “Longest Live Streamed Festival” with 55 hours of non-stop live-streaming of the Thaipusam festival from Jan 22 to 25.
Astro Ulagam, an Indian entertainment news and event hub was used as a platform to reach out to the masses, achieving a record-breaking 119 million views on its Facebook page, as compared to four million views in 2014 and 40 million views last year.
In an effort to connect Indians worldwide and offer an opportunity to the global audience to witness the Thaipusam celebration and understand the true meaning of the festival, Astro Ulagam embarked on an ambitious journey to live stream the auspicious occasion from seven locations in Sri Lanka, India and Malaysia.
Astro Ulagam’s marketing senior assistant vice-president Ravikumar Krishnan said the campaign’s hashtag #vetrivel2016 trended on social media.
He said 35 per cent of the audience was from the United States, 28 per cent from India, 16 per cent from Malaysia, followed by United Kingdom (5 per cent), Canada (4 per cent) and the rest from other countries.
Guinness World Records official adjudicator Swapnil Dangarikar presented the certificate to Astro’s senior vice president of Indian Customer Business Dr Rajamani Chellamuthu.
Swapnil, in congratulating Astro for also playing a key role as the country’s tourism ambassador said “it was no easy task getting the Guinness World Records as one has to go through a thorough screening process, provide necessary documents and answer many questions to ensure the credibility and validity of the award.”
Rajamani said the live streaming of the Thaipusam procession created much interest globally and transcended geographical boundaries via the digital platform.
“The Guinness World Records attempt took 100 crew members deployed across three nations, Sri Lanka, India and Malaysia, and the use of drones to best capture the festivity.
“It inspires us to perform better and we are planning to take Thaipusam coverage to a whole new level next year. “Among others, we are looking at creating an Astro Ulagam mobile application that will offer live updates and videos on Thaipusam.
We plan to reach out to 200 million audiences next year,” he told reporters after the event here today.
Rajamani said the team hopes to showcase “Thaipusam celebration in modern days” in countries like Mauritius, the United States, Singapore and Australia, apart from Malaysia, India and Sri Lanka, next year.
“The local community has been very supportive in the respective countries. We are in the midst of working out our plan… we have yet to confirm the temples and countries that will be covered.”
Read More : http://www.nst.com.my/news/2016/03/134710/astro-sets-guinness-world-record-thaipusam-coverage
Astro sets Guinness World Record with Thaipusam coverage BY THARANYA ARUMUGAM - 23 MARCH 2016 @ 11:21 PM
KUALA LUMPUR:
Astro Malaysia Holdings Bhd (better known as Astro) has successfully set the Guinness World Record for the “Longest Live Streamed Festival” with 55 hours of non-stop live-streaming of the Thaipusam festival from Jan 22 to 25.
Astro Ulagam, an Indian entertainment news and event hub was used as a platform to reach out to the masses, achieving a record-breaking 119 million views on its Facebook page, as compared to four million views in 2014 and 40 million views last year.
In an effort to connect Indians worldwide and offer an opportunity to the global audience to witness the Thaipusam celebration and understand the true meaning of the festival, Astro Ulagam embarked on an ambitious journey to live stream the auspicious occasion from seven locations in Sri Lanka, India and Malaysia.
Astro Ulagam’s marketing senior assistant vice-president Ravikumar Krishnan said the campaign’s hashtag #vetrivel2016 trended on social media.
He said 35 per cent of the audience was from the United States, 28 per cent from India, 16 per cent from Malaysia, followed by United Kingdom (5 per cent), Canada (4 per cent) and the rest from other countries.
Guinness World Records official adjudicator Swapnil Dangarikar presented the certificate to Astro’s senior vice president of Indian Customer Business Dr Rajamani Chellamuthu.
Swapnil, in congratulating Astro for also playing a key role as the country’s tourism ambassador said “it was no easy task getting the Guinness World Records as one has to go through a thorough screening process, provide necessary documents and answer many questions to ensure the credibility and validity of the award.”
Rajamani said the live streaming of the Thaipusam procession created much interest globally and transcended geographical boundaries via the digital platform.
“The Guinness World Records attempt took 100 crew members deployed across three nations, Sri Lanka, India and Malaysia, and the use of drones to best capture the festivity.
“It inspires us to perform better and we are planning to take Thaipusam coverage to a whole new level next year. “Among others, we are looking at creating an Astro Ulagam mobile application that will offer live updates and videos on Thaipusam.
We plan to reach out to 200 million audiences next year,” he told reporters after the event here today.
Rajamani said the team hopes to showcase “Thaipusam celebration in modern days” in countries like Mauritius, the United States, Singapore and Australia, apart from Malaysia, India and Sri Lanka, next year.
“The local community has been very supportive in the respective countries. We are in the midst of working out our plan… we have yet to confirm the temples and countries that will be covered.”
Read More : http://www.nst.com.my/news/2016/03/134710/astro-sets-guinness-world-record-thaipusam-coverage
No comments:
Post a Comment