The Role of the Russian Language in the Formation and Promotion of Russia's Traditional Values
The article considers the role of the Russian language in the formation and promotion of traditional Russian spiritual and moral values of the nation. The object of the study is the linguocultural potential of the Russian language. The subject of the study is the building of value links between language and the elements that form the model of worldview pentabasis: ‘man’, ‘family’, ‘society’, ‘state’, ‘country’. The study reveals that for a person, language acts as an instructor, giving instructions on how to choose the verbal code of communication that will be most appropriate in specifi c circumstances of communication. For the family, the native language is a guide to culture, providing a link between generations through family traditions, folklore and stories of world literature. For society, the Russian language acts as an indicator of its state, because it quickly reacts to changes and easily adapts to the new reality. For the state, the Russian language is an instrument of ‘soft’ power, contributing to strengthening the unity of the multinational Russian people and enhancing Russia’s cultural presence in the world. For the country, the native language is an effective means of civic and patriotic education for young people. The analysis of sources on the topic of the study allows us to conclude that in the context of modern globalization processes, the Russian language and the languages of the peoples of the Russian Federation are subject to negative infl uence. Among the negative factors affecting the development of Russian languages are the following: the targeted penetration of English into all spheres of activity, a decline in the general level of language profi ciency, and following the global language trends. To neutralize the infl uence of negative factors on the language, an effective language policy is being developed. It is aimed at supporting the growth of interest in the native language and culture, as well as at preserving, protecting and revitalizing the languages of smallnumbered peoples of Russia. For example, the Russian-language platforms for online learning are spreading, a new trend – linguistic (language) ecology – is developing, and scientifi c centers for the preservation and revival of Russian languages are now operating.
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